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Product description that sells — how to write it?

11.03.2019 / / E-Commerce

Professional, competent staff is a real treasure in a stationery shop. A great salesman presents the entire assortment to a potential customer without any problem, talks about individual products and helps to make the best choice. All in order to make a customer leave the shop satisfied, willing to visit it again and maybe even […]

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UX for a better m-Commerce experience

22.02.2019 / / E-Commerce

The owners of online stores, who observe the statistics, already know. Those who don’t do this will find out from this article. More and more often, most of the traffic you notice on the store will come from mobile devices. In other words, we have been in the mobile business era for some time and […]

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What KPIs to measure in e-Commerce?

20.02.2019 / / E-Commerce

One of the most popular sayings in business is “if you can’t measure it, you can’t manage it”. To tell the truth, I can’t fully agree with it – there are a lot of things that you manage in your company every day, without any specific indicators. However, it is much easier to manage something […]

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We design your e-Commerce marketing #7 — Buyer Persona

7.02.2019 / / Marketing

As you probably remember, the article “We design your e-Commerce marketing #6 – ready for purchase?” was to finish preparations for Customer Journey Map design. But how to start with creating a customer path without our main character? It could be hard! That’s why I officially take over the title of the one who closes […]

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Product configurator – does your company need it?

17.01.2019 / / E-Commerce

An ever-increasing standard of living means that more customers are looking for products and services that are fully tailored to their expectations and needs. The situation on the e-Commerce market is no different. Consumers using online platforms want to have as much impact as possible on an appearance, dimensions, and add-ons of a product, especially […]

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Omnichannel, a customer in the centre

7.01.2019 / / E-Commerce

In times of expansion of new sales channels and growing ROPO effect (but also reversed ROPO), omnichannel is the key to the good customer experience. What is omnichannel (and above all – what is not) and how to implement this idea in a company? Omnichannel versus multichannel In order to answer the question of what […]

we-design-your-ecommerce-marketing-6-ready-for-purchase

We design your e-Commerce marketing #6 – ready for purchase

3.01.2019 / / Marketing

Since “lights” and later “camera” were said, the sentence must naturally end with “action”. The guide to marketing design in e-Commerce will end no different. If we managed to guide the client through the whole decision-making process, what could go wrong? As it turns out – quite a lot if you look at the statistics […]

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What’s new in Magento 2.3? What changes can you expect?

23.11.2018 / / News

In April 2018 Magento announced the release of a new version of the platform — Magento 2.3. More than half a year later we still don’t know the release date, but we already know that Magento is preparing many surprises for us. What’s new in Magento 2.3? What will the new version surprise us with, […]

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We design your e-Commerce marketing #5 — decision process

21.11.2018 / / Marketing

Next stage of marketing in e-Commerce is right ahead of us. Good news is – all you did in the previous parts will start paying back. Your client is not only aware of the problem and its possible solutions. Your client is also really close to making a buying decision. What’s next? A person is […]

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We design your e-Commerce marketing #4 — interest in the offer

9.11.2018 / / Marketing

In the previous part of “We design your e-Commerce marketing”, we focused on building customer awareness. If there is no problem, there is no action. In the same way, if the customer doesn’t know about you, he will not make a purchase. This basically boils down to building a quality range. Why should you do […]

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We design your e-Commerce marketing #3 — building customer awareness

9.11.2018 / / Marketing

On the one hand, holidays are the time when our clients are, well…. on holidays. And this should support the process of writing new guides for you. On the other hand, holiday time is also in X-Coding, and this, in turn, isn’t left much of free time for those who stay :). Anyway, today I […]

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Black Friday in e-Commerce. How to prepare for it?

30.10.2018 / / E-Commerce

Less than a month left for Black Friday and the following Cyber Monday — days of big sales. Besides the lack of time, it’s still worth taking care of proper marketing on those days. What means proper in this context? How to prepare for this year’s Black Friday and Cyber Monday? About this in the […]