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Black Friday in e-Commerce. How to prepare for it?

5.11.2019 / / E-Commerce

Less than a month left for Black Friday and the following Cyber Monday — days of big sales. Besides the lack of time, it’s still worth taking care of proper marketing on those days. What means proper in this context? How to prepare for this year’s Black Friday and Cyber Monday? About this in the […]

report-from-17th-e-commerce-poland-expo-by-x-coding

Report from the 17th e-Commerce Poland Expo by X-Coding

4.11.2019 / / News

140 exhibitors, 34 speakers and a record number of over 5,000 registered participants — this is how the 17th e-Commerce Poland Expo can be summed up in numbers. Of course, we couldn’t miss it. In today’s post, we’ll share our impressions from one of the biggest Polish events for the e-Commerce industry. X-Coding IT Studio […]

magento-history

Magento history

18.10.2019 / / E-Commerce

Recent years have been the true culmination of Magento’s long-standing journey to becoming a world-famous e-Commerce platform. This year, for the third time in a row, the platform won the title of the best in the Leaders category according to the “Magic Quadrant for Digital Commerce Platforms” research from Gartner Inc. However, before Magento conquered […]

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X-Coding IT Studio named a top development firm in Poland by Clutch

17.10.2019 / / News

For nearly a decade now, we have been helping to implement and develop online sales – and the results are there. Customers appreciate working with us, which also results in a recognition as e-Commerce leaders in the Clutch ranking. Just to remind you: Clutch is a platform collecting opinions about companies. We were also mentioned […]

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Cross-selling and up-selling – what is the difference and how to put these strategies into practice

2.10.2019 / / E-Commerce

Today we will start with a riddle – which one short question have brought McDonald’s $200 million a year? Maybe it was a question about sales optimization asked by the growth hacking genius during a management meeting? Or maybe an exceptionally brilliant accountant found a fantastic way to reduce costs? What is the question worth […]

magento-cost

How much does the store on Magento cost?

9.09.2019 / / E-Commerce

If not specified, this question will remain without a clear answer. With the cost of the store based on Magento platform is like with the price of a car. A used Fiat will cost much less than a shiny Audi right out of the car showroom. E-Commerce in the basic version is less expensive than […]

mvp-in-e-commerce-what-is-it-and-how-to-implement-it

MVP in e-Commerce – what is it and how to implement it?

26.08.2019 / / E-Commerce

More and more entrepreneurs decide to divide the implementation of the online store into several stages, starting with the MVP (Minimum Viable Product) version. It saves time and money, shortens Time To Market and collects end-user feedback about the store. From the article you’ll find out: What is MVP; What are the advantages of MVP; […]

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When to change the e-Commerce platform?

26.08.2019 / / E-Commerce

In the world of e-Commerce the only constant thing is a change. Owners of e-businesses who want to be on time, do not have an easy life. New payment method, which needs to be integrated, changes in the law, growing competition, changing user habits, technical innovations, new stylistic trends, development of tools… I could list […]

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Brand communication strategy in e-Commerce

6.08.2019 / / Marketing

As the economy grows, factors based on which customers make purchasing choices are also changing. More and more often, clients aren’t any longer driven only by price or its relation to quality. Of course, they still have demands on this, but they want something more – to buy products from brands whose philosophy and image […]

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Growth marketing in e-Commerce

2.08.2019 / / E-Commerce

Nowadays, innovations are appearing so quickly in almost every professional field that it is very easy to fall behind. In the past, phrases like omnichannel and Agile sounded like the name of infectious disease, and today we integrate them into everyday language (not only at work) without any problems and misunderstandings. However, in the name […]

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How to choose an e-commerce agency?

29.07.2019 / / E-Commerce

Most companies selling on the Internet at some stage will have to choose an e-Commerce agency. Implementation of a new online store, support in sales-related activities, change of one company to another – it is a natural turn of the fate of e-sales. How not to make a mistake and what criteria should you be […]

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Always Up-To-Date Guide of Facebook Image Sizes [last update: July 2019]

24.07.2019 / / Marketing

With the growing popularity of social media, more and more companies start to use them. Nowadays millions of brands compete with each other for the attention of members of social platforms. How to win this battle? It will certainly be helpful to know current dimensions of graphics on Facebook and other portals. After all, there […]