How to increase the visibility of an online store by yourself?

What can I do to optimize my online store on my own? Where to start? What to focus on? — These questions are asked by many online store owners. Most often they are people who start their adventure with e-Commerce, launch a new store or small business owners whose budget does not allow them to […]


Automation of product translation with Akeneo PIM

At some stage of sales development, expansion abroad seems to be necessary. By deciding on this step, in addition to a whole range of potential new customers, you also gain many responsibilities. One of them is the need to make translations for current products, and also, in the future, for the next ones. If you […]


PWA in Magento

Already in 2014, it turned out that more people use the Internet on mobile devices than computers. Since then, this trend has been growing systematically. Providing a perfect mobile experience for customers has become a necessity instead of being an option. PWA helps to meet these requirements. It combines the best features of mobile applications […]


Black Friday in e-Commerce. How to prepare for it?

Less than a month left for Black Friday and the following Cyber Monday — days of big sales. Besides the lack of time, it’s still worth taking care of proper marketing on those days. What means proper in this context? How to prepare for this year’s Black Friday and Cyber Monday? About this in the […]


Report from the 17th e-Commerce Poland Expo by X-Coding

140 exhibitors, 34 speakers and a record number of over 5,000 registered participants — this is how the 17th e-Commerce Poland Expo can be summed up in numbers. Of course, we couldn’t miss it. In today’s post, we’ll share our impressions from one of the biggest Polish events for the e-Commerce industry. X-Coding IT Studio […]


Magento history

Recent years have been the true culmination of Magento’s long-standing journey to becoming a world-famous e-Commerce platform. This year, for the third time in a row, the platform won the title of the best in the Leaders category according to the “Magic Quadrant for Digital Commerce Platforms” research from Gartner Inc. However, before Magento conquered […]


X-Coding IT Studio named a top development firm in Poland by Clutch

For nearly a decade now, we have been helping to implement and develop online sales – and the results are there. Customers appreciate working with us, which also results in a recognition as e-Commerce leaders in the Clutch ranking. Just to remind you: Clutch is a platform collecting opinions about companies. We were also mentioned […]


Cross-selling and up-selling – what is the difference and how to put these strategies into practice

Today we will start with a riddle – which one short question have brought McDonald’s $200 million a year? Maybe it was a question about sales optimization asked by the growth hacking genius during a management meeting? Or maybe an exceptionally brilliant accountant found a fantastic way to reduce costs? What is the question worth […]


How much does the store on Magento cost?

If not specified, this question will remain without a clear answer. With the cost of the store based on Magento platform is like with the price of a car. A used Fiat will cost much less than a shiny Audi right out of the car showroom. E-Commerce in the basic version is less expensive than […]


MVP in e-Commerce – what is it and how to implement it?

More and more entrepreneurs decide to divide the implementation of the online store into several stages, starting with the MVP (Minimum Viable Product) version. It saves time and money, shortens Time To Market and collects end-user feedback about the store. From the article you’ll find out: What is MVP; What are the advantages of MVP; […]


When to change the e-Commerce platform?

In the world of e-Commerce the only constant thing is a change. Owners of e-businesses who want to be on time, do not have an easy life. New payment method, which needs to be integrated, changes in the law, growing competition, changing user habits, technical innovations, new stylistic trends, development of tools… I could list […]


Brand communication strategy in e-Commerce

As the economy grows, factors based on which customers make purchasing choices are also changing. More and more often, clients aren’t any longer driven only by price or its relation to quality. Of course, they still have demands on this, but they want something more – to buy products from brands whose philosophy and image […]