Articles written by: Agnieszka Polak

product-description-that-sells-how-to-write-it

Product description that sells — how to write it?

11.03.2019 / / E-Commerce

Professional, competent staff is a real treasure in a stationery shop. A great salesman presents the entire assortment to a potential customer without any problem, talks about individual products and helps to make the best choice. All in order to make a customer leave the shop satisfied, willing to visit it again and maybe even […]

omnichannel-a-customer-in-the-centre

Omnichannel, a customer in the centre

7.01.2019 / / E-Commerce

In times of expansion of new sales channels and growing ROPO effect (but also reversed ROPO), omnichannel is the key to the good customer experience. What is omnichannel (and above all – what is not) and how to implement this idea in a company? Omnichannel versus multichannel In order to answer the question of what […]

whats-new-in-magento-2-3-what-changes-can-you-expect

What’s new in Magento 2.3? What changes can you expect?

23.11.2018 / / News

In April 2018 Magento announced the release of a new version of the platform — Magento 2.3. More than half a year later we still don’t know the release date, but we already know that Magento is preparing many surprises for us. What’s new in Magento 2.3? What will the new version surprise us with, […]

black-friday-in-e-commerce-how-to-prepare-for-it

Black Friday in e-Commerce. How to prepare for it?

30.10.2018 / / E-Commerce

Less than a month left for Black Friday and the following Cyber Monday — days of big sales. Besides the lack of time, it’s still worth taking care of proper marketing on those days. What means proper in this context? How to prepare for this year’s Black Friday and Cyber Monday? About this in the […]

7-differences-between-b2c-and-b2b-e-commerce

7 differences between B2C and B2B e-Commerce

25.09.2018 / / E-Commerce

B2B and B2C differ radically from each other – everyone who has had the opportunity to sell on both of these markets knows about it. The situation looks the same when it comes to eCommerce. What are the differences between online sales for the B2B and B2C segments? About this in the article below. 1. […]