Articles written by: Marek Kich

ux-for-better-m-commerce-experience

UX for a better m-Commerce experience

22.02.2019 / / E-Commerce

The owners of online stores, who observe the statistics, already know. Those who don’t do this will find out from this article. More and more often, most of the traffic you notice on the store will come from mobile devices. In other words, we have been in the mobile business era for some time and […]

what-kpis-to-measure-in-e-commerce

What KPIs to measure in e-Commerce?

20.02.2019 / / E-Commerce

One of the most popular sayings in business is “if you can’t measure it, you can’t manage it”. To tell the truth, I can’t fully agree with it – there are a lot of things that you manage in your company every day, without any specific indicators. However, it is much easier to manage something […]

product-configurator-does-your-company-need-it

Product configurator – does your company need it?

17.01.2019 / / E-Commerce

An ever-increasing standard of living means that more customers are looking for products and services that are fully tailored to their expectations and needs. The situation on the e-Commerce market is no different. Consumers using online platforms want to have as much impact as possible on an appearance, dimensions, and add-ons of a product, especially […]

we-design-your-ecommerce-marketing-6-ready-for-purchase

We design your e-Commerce marketing #6 – ready for purchase

3.01.2019 / / Marketing

Since “lights” and later “camera” were said, the sentence must naturally end with “action”. The guide to marketing design in e-Commerce will end no different. If we managed to guide the client through the whole decision-making process, what could go wrong? As it turns out – quite a lot if you look at the statistics […]

we-design-your-ecommerce-marketing-5-decision-process

We design your e-Commerce marketing #5 — decision process

21.11.2018 / / Marketing

Next stage of marketing in e-Commerce is right ahead of us. Good news is – all you did in the previous parts will start paying back. Your client is not only aware of the problem and its possible solutions. Your client is also really close to making a buying decision. What’s next? A person is […]

we-design-your-ecommerce-marketing-4-interest-in-the-offer

We design your e-Commerce marketing #4 — interest in the offer

9.11.2018 / / Marketing

In the previous part of “We design your e-Commerce marketing”, we focused on building customer awareness. If there is no problem, there is no action. In the same way, if the customer doesn’t know about you, he will not make a purchase. This basically boils down to building a quality range. Why should you do […]

we-design-your-ecommerce-marketing-3-building-customer-awareness

We design your e-Commerce marketing #3 — building customer awareness

9.11.2018 / / Marketing

On the one hand, holidays are the time when our clients are, well…. on holidays. And this should support the process of writing new guides for you. On the other hand, holiday time is also in X-Coding, and this, in turn, isn’t left much of free time for those who stay :). Anyway, today I […]

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We design your e-Commerce marketing #2 – customer journey map

23.07.2018 / / Marketing

The previous article from the series left us (or at least I hope it did) with a thought that a good marketing funnel formation and right actions at every stage of the awareness of our future clients are very, very important. The conclusion was, more or less, that if we know what the client does, […]

we-design-your-ecommerce-marketing-1-marketing-funnel-vs-sales-funnel

We design your e-Commerce marketing #1 – marketing funnel vs. sales funnel

13.06.2018 / / Marketing

Attention, everyone! According to the newest forecasts, experts’ opinion and common sense (as it’s most clearly visible on the charts), e-Commerce worldwide sales value will reach approx. 620 billion dollars in 2018. And that’s a lot of money. Given our core business (e-Commerce platforms development), we are pretty excited by those numbers. What’s more to […]

the-most-important-b2b-features-in-ecommerce

The most important B2B features in e-Commerce

6.03.2018 / / E-Commerce

B2B selling migrates to the Internet faster and faster. Although the trend has been present on the market for several last years, the methods have significantly changed lately. Putting it in simple words, on-line B2B sales have already matured. All suppliers try to make their customers’ lives easier, build better trust and eventually win the […]

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Magento 1.x – Community or Enterprise?

7.07.2017 / / E-Commerce

Magento is my number one, when it comes to recommending an e-Commerce solution. From among a whole range of out-of-the-box (more or less sophisticated) e-Commerce engines, Magento comes with the greatest room for development. Needless to say, in a competitive market it’s the key aspect of every on-line sales strategy. Sooner or later, if only […]

share-your-know-how

Share your know-how!

13.01.2017 / / E-Commerce

Some time ago I was buying home music equipment. Since I’m not a specialist, I had to rely on product reviews posted on the Internet. As soon as I got ready to buy, I made an inquiry in one of the on-line stores. And as it turned out that in the meantime a new version […]