Articles written by: Magdalena Kulpa

growth-marketing-in-e-commerce

Growth marketing in e-Commerce

2.08.2019 / / E-Commerce

Nowadays, innovations are appearing so quickly in almost every professional field that it is very easy to fall behind. In the past, phrases like omnichannel and Agile sounded like the name of infectious disease, and today we integrate them into everyday language (not only at work) without any problems and misunderstandings. However, in the name […]

we-design-your-ecommerce-marketing-7-buyer-persona

We design your e-Commerce marketing #7 — Buyer Persona

7.02.2019 / / Marketing

As you probably remember, the article “We design your e-Commerce marketing #6 – ready for purchase?” was to finish preparations for Customer Journey Map design. But how to start with creating a customer path without our main character? It could be hard! That’s why I officially take over the title of the one who closes […]