Articles in category: Marketing

we-design-your-ecommerce-marketing-7-buyer-persona

We design your e-Commerce marketing #7 — Buyer Persona

7.02.2019 / / Marketing

As you probably remember, the article “We design your e-Commerce marketing #6 – ready for purchase?” was to finish preparations for Customer Journey Map design. But how to start with creating a customer path without our main character? It could be hard! That’s why I officially take over the title of the one who closes […]

we-design-your-ecommerce-marketing-6-ready-for-purchase

We design your e-Commerce marketing #6 – ready for purchase

3.01.2019 / / Marketing

Since “lights” and later “camera” were said, the sentence must naturally end with “action”. The guide to marketing design in e-Commerce will end no different. If we managed to guide the client through the whole decision-making process, what could go wrong? As it turns out – quite a lot if you look at the statistics […]

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We design your e-Commerce marketing #5 — decision process

21.11.2018 / / Marketing

Next stage of marketing in e-Commerce is right ahead of us. Good news is – all you did in the previous parts will start paying back. Your client is not only aware of the problem and its possible solutions. Your client is also really close to making a buying decision. What’s next? A person is […]

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We design your e-Commerce marketing #4 — interest in the offer

9.11.2018 / / Marketing

In the previous part of “We design your e-Commerce marketing”, we focused on building customer awareness. If there is no problem, there is no action. In the same way, if the customer doesn’t know about you, he will not make a purchase. This basically boils down to building a quality range. Why should you do […]

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We design your e-Commerce marketing #3 — building customer awareness

9.11.2018 / / Marketing

On the one hand, holidays are the time when our clients are, well…. on holidays. And this should support the process of writing new guides for you. On the other hand, holiday time is also in X-Coding, and this, in turn, isn’t left much of free time for those who stay :). Anyway, today I […]

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We design your e-Commerce marketing #2 – customer journey map

23.07.2018 / / Marketing

The previous article from the series left us (or at least I hope it did) with a thought that a good marketing funnel formation and right actions at every stage of the awareness of our future clients are very, very important. The conclusion was, more or less, that if we know what the client does, […]

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We design your e-Commerce marketing #1 – marketing funnel vs. sales funnel

13.06.2018 / / Marketing

Attention, everyone! According to the newest forecasts, experts’ opinion and common sense (as it’s most clearly visible on the charts), e-Commerce worldwide sales value will reach approx. 620 billion dollars in 2018. And that’s a lot of money. Given our core business (e-Commerce platforms development), we are pretty excited by those numbers. What’s more to […]