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growth-marketing-in-e-commerce

Growth marketing in e-Commerce

Nowadays, innovations are appearing so quickly in almost every professional field that it is very easy to fall behind. In the past, phrases like omnichannel and Agile sounded like the name of infectious disease, and today we integrate them into everyday language (not only at work) without any problems and misunderstandings. However, in the name […]

how-to-choose-an-e-commerce-agency

How to choose an e-commerce agency?

Most companies selling on the Internet at some stage will have to choose an e-Commerce agency. Implementation of a new online store, support in sales-related activities, change of one company to another – it is a natural turn of the fate of e-sales. How not to make a mistake and what criteria should you be […]

always-up-to-date-guide-of-facebook-image-sizes

Always Up-To-Date Guide of Facebook Image Sizes [last update: July 2019]

With the growing popularity of social media, more and more companies start to use them. Nowadays millions of brands compete with each other for the attention of members of social platforms. How to win this battle? It will certainly be helpful to know current dimensions of graphics on Facebook and other portals. After all, there […]

always-up-to-date-guide-of-twitter-image-sizes

Always Up-To-Date Guide of Twitter Image Sizes [last update: July 2019]

I received a lot of positive comments and private messages about previous articles from this series – that’s great! Today I will talk about Twitter, which is popular especially in politicians and celebrities. This article is updated regularly. Last update – July 2019 The history of Twitter I will not give you much information about […]

always-up-to-date-guide-of-instagram-image-sizes

Always Up-To-Date Guide of Instagram Image Sizes [last update: July 2019]

The growing popularity of Instagram has resulted in the fact that almost every company now has an account on this portal. Although Instagram gives you the ability to crop photos directly in the application, you will achieve much better results by publishing graphics that are already adapted to current requirements. Last update: July 2019 Photo […]

always-up-to-date-guide-of-linkedin-image-sizes

Always Up-To-Date Guide of LinkedIn Image Sizes [last update: July 2019]

If you’re in the B2B industry, LinkedIn probably is the real king of social networking for you. This social platform allows you to reach millions of professionals from different areas and make them interested in your offer. LinkedIn is also useful for freelancers and those who want to find a new job. From the article […]

product-description-that-sells-how-to-write-it

Product description that sells — how to write it?

Professional, competent staff is a real treasure in a stationery shop. A great salesman presents the entire assortment to a potential customer without any problem, talks about individual products and helps to make the best choice. All in order to make a customer leave the shop satisfied, willing to visit it again and maybe even […]

ux-for-better-m-commerce-experience

UX for a better m-Commerce experience

The owners of online stores, who observe the statistics, already know. Those who don’t do this will find out from this article. More and more often, most of the traffic you notice on the store will come from mobile devices. In other words, we have been in the mobile business era for some time and […]

what-kpis-to-measure-in-e-commerce

What KPIs to measure in e-Commerce?

One of the most popular sayings in business is “if you can’t measure it, you can’t manage it”. To tell the truth, I can’t fully agree with it – there are a lot of things that you manage in your company every day, without any specific indicators. However, it is much easier to manage something […]

we-design-your-ecommerce-marketing-7-buyer-persona

We design your e-Commerce marketing #7 — Buyer Persona

As you probably remember, the article “We design your e-Commerce marketing #6 – ready for purchase?” was to finish preparations for Customer Journey Map design. But how to start with creating a customer path without our main character? It could be hard! That’s why I officially take over the title of the one who closes […]

product-configurator-does-your-company-need-it

Product configurator – does your company need it?

An ever-increasing standard of living means that more customers are looking for products and services that are fully tailored to their expectations and needs. The situation on the e-Commerce market is no different. Consumers using online platforms want to have as much impact as possible on an appearance, dimensions, and add-ons of a product, especially […]

omnichannel-a-customer-in-the-centre

Omnichannel, a customer in the centre

In times of expansion of new sales channels and growing ROPO effect (but also reversed ROPO), omnichannel is the key to the good customer experience. What is omnichannel (and above all – what is not) and how to implement this idea in a company? Omnichannel versus multichannel In order to answer the question of what […]