Black Friday in e-Commerce. How to prepare for it?

30.10.2018 / / E-Commerce

Less than a month left for Black Friday and the following Cyber Monday — days of big sales. Besides the lack of time, it’s still worth taking care of proper marketing on those days. What means proper in this context? How to prepare for this year’s Black Friday and Cyber Monday? About this in the […]


7 differences between B2C and B2B e-Commerce

25.09.2018 / / E-Commerce

B2B and B2C differ radically from each other – everyone who has had the opportunity to sell on both of these markets knows about it. The situation looks the same when it comes to eCommerce. What are the differences between online sales for the B2B and B2C segments? About this in the article below. 1. […]


Magento Fashion – What Magento can offer the clothing industry?

5.09.2018 / / E-Commerce

In X-Coding we believe that there is no universal e-Commerce solution for every industry. Individual companies differ not only at the level of the assortment but also when it comes to targeting an audience and managing sales. What characterizes the fashion industry and how can Magento help its representatives achieve their business goals? About this […]


Akeneo Onboarder — 5-star optimization

23.08.2018 / / E-Commerce

Those who are already experienced with PIM — and especially with its implementation — know that the most time-consuming and complicated process in the standard implementation is to adapt PIM for easy downloading product data from various sources. This often requires custom corrections, analysis of different data structures and accommodate to them. Akeneo tries to […]


Akeneo installation

22.08.2018 / / Developers

In today’s article, I describe the Akeneo PIM installation process on the Ubuntu 16.04 system using a docker. If you don’t have a docker installed (along with docker-compose), you can do it according to the instructions here: You can install Docker-compose with these commands: curl -L`uname -s`-`uname -m` -o /usr/local/bin/docker-compose chmod +x /usr/local/bin/docker-compose […]


We design your e-Commerce marketing #2 – customer journey map

23.07.2018 / / Marketing

The previous article from the series left us (or at least I hope it did) with a thought that a good marketing funnel formation and right actions at every stage of the awareness of our future clients are very, very important. The conclusion was, more or less, that if we know what the client does, […]


Magento 2 – performance testing

18.07.2018 / / Developers

e-Commerce systems maintained on the Magento2 engine often have very extensive product bases, customers and orders, which are difficult (mostly due to the size of the data) to be maintained at various instances, eg development or testing. In addition, there are also issues related to the security of personal data (GDPR). We can eliminate these […]


We design your e-Commerce marketing #1 – marketing funnel vs. sales funnel

13.06.2018 / / Marketing

Attention, everyone! According to the newest forecasts, experts’ opinion and common sense (as it’s most clearly visible on the charts), e-Commerce worldwide sales value will reach approx. 620 billion dollars in 2018. And that’s a lot of money. Given our core business (e-Commerce platforms development), we are pretty excited by those numbers. What’s more to […]


Is your e-store an obstacle course?

16.04.2018 / / E-Commerce

Admission of problems is the first step to solving them. What happens when you are not aware of the problems in question or even worse, dismiss them as negligible when in fact they are not? Over the last couple of years X-Coding IT Studio deployed over 60 advanced IT solutions for the leaders of the […]


The most important B2B features in e-Commerce

6.03.2018 / / E-Commerce

B2B selling migrates to the Internet faster and faster. Although the trend has been present on the market for several last years, the methods have significantly changed lately. Putting it in simple words, on-line B2B sales have already matured. All suppliers try to make their customers’ lives easier, build better trust and eventually win the […]


Magento 1.x – Community or Enterprise?

7.07.2017 / / E-Commerce

Magento is my number one, when it comes to recommending an e-Commerce solution. From among a whole range of out-of-the-box (more or less sophisticated) e-Commerce engines, Magento comes with the greatest room for development. Needless to say, in a competitive market it’s the key aspect of every on-line sales strategy. Sooner or later, if only […]


The ROPO effect – opportunity or threat for e-Commerce?

21.04.2017 / / E-Commerce

Sales is a business in which the most important issue is the purchase itself and a satisfied customer. New technologies have penetrated the shopping reality for good and most of us can not imagine a different way to make a purchase than online. Such a tendency began a few years ago, and as everyone knows, […]